Data Modeling for the Business
Data Modeling for the Business: A Handbook for Aligning the Business with IT using High-Level Data Models, by Steve Hoberman, Donna Burbank, and Chris BradleyDid you ever try getting Businesspeople and IT to agree on the project scope for a new application? Or try getting Marketing and Sales to agree on the target audience? Or try bringing new team members up to speed on the hundreds of tables in your data warehouse - without them dozing off? Whether you are a businessperson or an IT professional, you can be the hero in each of these and hundreds of other scenarios by building a High-Level Data Model. The High-Level Data Model is a simplified view of our complex environment. It can be a powerful communication tool of the key concepts within our application development projects, business intelligence and master data management programs, and all enterprise and industry initiatives. Learn about the High-Level Data Model and master the techniques for building one, including a comprehensive ten-step approach and hands-on exercises to help you practice topics on your own. In this book, we review data modeling basics and explain why the core concepts stored in a high-level data model can have significant business impact on an organization. We explain the technical notation used for a data model and walk through some simple examples of building a high-level data model. We also describe how data models relate to other key initiatives you may have heard of or may be implementing in your organization.
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About the authorsAbout Steve
Steve Hoberman is one of the world's most well-known data modeling gurus. He understands the human side of data modeling and has evangelized next generation techniques. Steve taught his first data modeling class in 1992 and has educated more than 10,000 people about data modeling and business intelligence techniques since then. He has presented at over 50 international conferences. About Donna
Donna Burbank has a unique perspective on the field of data modeling - having helped design and produce several of the leading metadata and data modeling tools in the market today, as well as having spent many years as a consultant implementing these solutions. As a consultant, she has worked with Global 2000 companies worldwide and as a software provider, she has been instrumental in the development efforts at Platinum Technology, Embarcadero Technologies, and CA. About Chris
Christopher Bradley has spent almost 30 years in the field of Information Management working on Master Data Management, Enterprise Architecture, Metadata Management, Data Warehouse and Business Intelligence implementations. Currently, Chris heads the Business Consultancy practice at IPL, a UK based consultancy.
- Author: Steve Hoberman, Donna Burbank, Chris Bradley
- Number of pages: 288